In the world of marketing or online marketing, I know there are two important things that must be mastered, that is about how to market products effectively and efficiently.Perhaps, some of you are asking ‘
what is effective and efficient marketing?
‘. Okay I will explain first about the two terms are very closely related to the marketing.
Effective is able to bring results
Efficient is appropriate or appropriate to do things by not wasting time, effort and money
Effective is efficacious (powerful)
Efficient is not excessive (frugal)
Effective ease is anything that relates to the work or otherwise of the strategy, while being efficient in terms of cost and effort.
So it can be concluded, an Internet Marketers, should properly master the strategy or way of online marketing is effective and efficient, in order to get the right target and to cut costs and time of promotion.
- Effective=Right on target
- Efficient=Save promotional costs
However, the problem is, not many of us know what an effective and efficient online marketing is. For that reason in this article I will try to explain 7 Online Marketing Strategies that will help you to market the product effectively and efficiently.
1. GOODS AND MARKET RESEARCH
The first strategy before you do online marketing is to determine the goods and research market share first, look at the competition and start thinking about whether we can provide goods or services better than existing ones.Suppose you want to sell ornamental fish, market research you have to do is find out how many breeder fishes are around your neighborhood, and if the competition is not too tight, then the second research is to ask yourself if you can provide betta fish better (cheaper, healthier) than your competitors?
If you feel inadequate, then you should back off, and do some research for other items, because if you are going to do fish business, but your competitors have better (fish) and service than you will offer, it is not a profit obtained but can be a loss.
2. DIG CONSUMER NEEDS
So try to market guppy fish, this will be more effective aka target, because your consumers obviously need guppy fish to be used as animal feed (bird). And it would be useless if you force to sell arowana fish, so this is where the importance to find the consumer’s fame before marketing the product.
3. WISE IN PROVIDING SOLUTIONS
If when marketing your product is having trouble with potential buyers who are concerned about the high price of the goods you sell, lest you hurry to lower the price, first try to give the solution to your prospect, for example you can use the word words below:
The expensive price is a relative price, because if Mr / Ms buy goods at a cheap price then the quality will also be directly proportional to the price of alias quickly broken.and if calculated calculate then the expenditure will Mr / Ms to spend will be the same.
4. USE EMAIL FOR PROMOTION
If you often visit the website or blog of Caucasians who discuss about the tutorial, then almost always give the email box in the sidebar, which on average reads Follow by Email. Normally if you enter your email address and decide to become a subcriber, then the email sent to you is a notification of the latest updates of the site.
For example you subscribe to emails from Another Sites, then every time this blog updates then the email sent to your email is a message that contains the latest updates about this blog in the form of fresh articles.
And if the actual jelly you can manipulate it, by making a message from an email that should contain an update notification into an email containing promotions or online marketing of your merchandise, this would be more effective. How? I learned this knowledge from a free ebook shared by mas Syamsul Alam (Thank you) where he explained that we can manipulate the feed on an email box in a blog with feeds from other blogs (especially for promotions).
For example you have 2 Blogs:
- Blog A (main blog) and,
- Blog B (promotion blog)
Next please make your post or article in Blog B that contains promotion or online marketing, then automatically, subcribers will get a promotional email in their account or their inbox, a very effective and efficient online marketing way is not it?
5. CHOOSE THE RIGHT CLOSING SENTENCE
Closing is the most important part of the marketing world, because your efforts will be determined at this stage, whether your campaign will be in vain or not. Because if you wrong little in choosing the right closing sentences and potentially to discredit potential buyers, then do not be sorry if the prospective buyer is blurred.
Some examples of the wrong word when closing are:
So buy or not?
Want, buy now or tomorrow?
Try to avoid using those words, and try to replace them with the following words:
So, want to take this product or that one, sir?
No product guarantee is still left until tomorrow sir
What should be emphasized in the closing technique is to make sure customers to place an order as soon as possible, because if it is stalled, will be very potential customers change their mind.
6. DO A CROSS PROMOTION
What I mean cross promotion here is offering other products that are still related to the first product you sell.For example when the buyer decides to buy a helmet, then do not just offer a helmet only, try to offer other items such as gloves or masks.
But make sure the goods you offer are interrelated and do not let anyone buy a helmet but instead you offer a computer, it will not be maximal.
7. PROVIDE AFTER SALES SERVICES
An Internet Marketers or an online marketer, is obliged to master the After Sales service, because not a few who assume the task has been completed when it has managed to sell an item, but if we want to provide extra servants then it is not impossible that the customer will return to buy our goods , and can even become a regular customer.
Actually there is one more good enough way to increase the effectiveness of your online marketing, that is by marketing the product through the Online Store, because with the online store it proves that you are serious in selling a product, so not only through BBM or Social Media only. For you who are interested and want to create an online store, please read the complete guide how to create an online store for free, in this article How to Create an Online Store.
In the meantime I can tell you, sorry if it is not too helpful, because it is a good science it is a science that we learn ourselves in the field, so from try and error is the science of online marketing that you will actually be.