Demo

HTML Full Page

<!DOCTYPE html><html><head> 
<link href="https://fonts.googleapis.com/css?family=Passion+One" rel="stylesheet external nofollow noreferrer" />
<style>html, body {
height: 100%;
}

body {
background: #e74c3c;
display: -webkit-box;
display: -ms-flexbox;
display: flex;
-webkit-box-pack: center;
-ms-flex-pack: center;
justify-content: center;
-webkit-box-align: center;
-ms-flex-align: center;
align-items: center;
font-family: 'Passion One', cursive;
}

.scale {
font-size: 10vw;
text-transform: uppercase;
letter-spacing: 4px;
color: #fff;
cursor: pointer;
}
.scale span {
display: inline-block;
-webkit-transition: -webkit-transform 0.1s;
transition: -webkit-transform 0.1s;
transition: transform 0.1s;
transition: transform 0.1s, -webkit-transform 0.1s;
}
.scale span:hover {
-webkit-animation: rotate-scale-up 0.5s cubic-bezier(0.68, -0.55, 0.265, 1.55) both;
animation: rotate-scale-up 0.5s cubic-bezier(0.68, -0.55, 0.265, 1.55) both;
z-index: 1;
}

@-webkit-keyframes rotate-scale-up {
0% {
-webkit-transform: scale(1) rotateZ(0);
transform: scale(1) rotateZ(0);
}
50% {
-webkit-transform: scale(5) rotateZ(0);
transform: scale(5) rotateZ(0);
}
100% {
-webkit-transform: scale(1) rotateZ(360deg);
transform: scale(1) rotateZ(360deg);
}
}

@keyframes rotate-scale-up {
0% {
-webkit-transform: scale(1) rotateZ(0);
transform: scale(1) rotateZ(0);
}
50% {
-webkit-transform: scale(5) rotateZ(0);
transform: scale(5) rotateZ(0);
}
100% {
-webkit-transform: scale(1) rotateZ(360deg);
transform: scale(1) rotateZ(360deg);
}
}</style>
</head><body>
<h1 class="scale">Test Click This Text</h1>
<script> const heading = document.querySelector('.scale');
heading.innerHTML = sparanWrap(heading.textContent);

function sparanWrap(word) {
return [...word].map(letter => `<span>${letter}</span>`).join('');
}</script>
</body></html>